Newtrax

Newtrax, a subsidiary of the Swedish multinational engineering company Sandvik, was looking for a Montreal-based creative agency to promote its new digital solution called OptiMine®. This comprehensive solution is designed to ensure the safety of miners, machinery and the work environment in underground mines around the world.

LEEROY's mandate was to come up with a design concept and a creative website to differentiate the company in its industry. The challenge with the website was to create a platform with a clean design that would also be scalable, adaptable and, most importantly, effective.