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Craft CMS Vs Ceros - Which Is Better?

10 min read
Craft Vs Ceros CMS

Choosing a content management system (CMS) for your organization's website is a critical decision. With multiple options, it can be hard to select the right one. In this guide, we clarify the key differences between the digital experience platform Ceros and the web-first CMS Craft. We examine features, capabilities and use cases to help you determine which system best fits your needs. Expect unbiased insights and actionable recommendations to simplify your decision.

For non-technical teams seeking intuitive visual content creation, Ceros is better with its simple drag-and-drop editor, 100+ templates and smoother learning curve. For developers building complex custom systems, Craft CMS is better with its fully customizable content architecture, frontend control and scalability to enterprise sites.

Understanding Ceros

Overview of Ceros

Ceros is a visual content creation platform that enables users to build stunning, interactive content with an intuitive drag-and-drop editor. The software makes it simple for anyone, regardless of technical skills, to create engaging visuals like presentations, infographics, blogs, and more.

At its core, Ceros provides a robust editor for combining text, images, video, and data visualisations into polished visual content. The drag-and-drop interface allows elements to be easily rearranged and restyled without coding. Animation effects can also be added to make content more dynamic. This simplifies the process of ideation, design, and distribution into one connected platform.

Brands like Deloitte, CBS, Pepsi and Red Bull leverage Ceros to develop branded content for both internal and external applications. Rather than using separate tools for design and development, Ceros consolidates it into a single integrated workspace. This speeds up content creation and allows more experimentation in a no-code environment.

Ceros Use Cases and Examples

As a versatile visual content engine, Ceros serves a wide variety of use cases across industries. Leading brands like Amazon, Zendesk, Fender and IBM use Ceros to create sales presentations, event promotions, product demos, recruitment campaigns and much more.

For sales teams, Ceros enables the rapid development of dynamic sales decks enriched with data visualisations. Reps can deliver customised and interactive collateral to prospects. The software integrates with CRM data for easy updating too.

In marketing, Ceros empowers teams to develop engaging infographics, blogs, digital signage and interactive elements for websites. All within the same intuitive editor, ensuring visual consistency across channels.

For events, the Ceros platform allows eye-catching interactive showcases, product demos and data stories to be spun up quickly and updated in real-time. Whether for virtual, hybrid or in-person events, Ceros has the flexibility to adapt.

Benefits of Using Ceros

The main value proposition of Ceros is the ability to simplify visual content creation without technical bottlenecks. The drag-and-drop editor places the power in creators' hands to bring any idea to life faster. This delivers a number of advantages:

  • No coding skills are required to create sleek graphics, animations, text and data visuals. This makes visual content development accessible across teams.

  • Intuitive editing tools like drag-and-drop and built-in assets accelerate the design process. Rapid iteration allows creators to experiment freely.

  • Pixel-perfect design capabilities ensure high visual fidelity, from typography to graphics. The content looks polished, on-brand and professional.

  • Dynamic data visualisations provide engaging ways to showcase trends and insights. Content stays up-to-date, with easy connections to live data sources.

  • Built-in analytics and dashboards provide insights into content performance. Teams can optimise accordingly and prove ROI.

By consolidating design, development and analytics into one platform, Ceros removes friction from visual content creation. Teams can move from ideation to execution faster and make data-driven decisions, all within an intuitive drag-and-drop canvas. This empowers brands to consistently produce engaging content at scale.

Understanding Craft CMS

Overview of Craft CMS

Craft CMS is a flexible, user-friendly content management system (CMS) designed for building custom digital experiences. At its core, Craft provides a clean and intuitive admin interface where content creators can model their content structures.

Unlike traditional CMS platforms, Craft uses a flexible field system rather than predefined content types. This allows teams to completely customise their content models based on the project needs. Fields like rich text, images, tags and more can be mixed and matched within different entry types and sections.

The admin interface prioritises usability, with drag and drop functionality for building out content structures. Non-technical users will find it easy to navigate and publish content. The frontend completely separates from the admin, with a templating system for defining website designs.

Overall, Craft provides an optimised CMS for developers and content teams to collaborate. It balances user-friendly content modelling with developer control over front-end experiences. This makes it well-suited for complex websites, applications and multi-channel content hubs.

Craft CMS Use Cases

Craft powers a diverse range of digital experiences due to its flexibility as a CMS framework. Some examples include:

  • Websites - Craft is often used for complex custom websites like ecommerce stores, online publications, marketing sites and more. There is opportunity for the management of multiple sites with it's multi-site function. It handles multi-lingual sites well. Brands like McDonald's, Peugeot and Jamie Oliver use Craft for their websites.

  • Mobile Apps - Craft provides APIs and SDKs to connect web content to apps on any device. Companies like Hipcamp and Runtastic integrate Craft CMS into their mobile apps.

  • Content Hubs - The headless capabilities make Craft suitable for centralised content hubs that syndicate across devices. Rolex uses Craft as a content repository.

Other examples include intranets/extranets, IoT projects, product configurators and multimedia experiences. In each use case, Craft allows the content architecture and front-end to be completely customised.

Benefits of Craft CMS

There are several key advantages that make Craft CMS a robust choice:

  • Flexible content modelling allows any content structure to be created, without limiting teams to preset content types. This means teams can architect systems around their content.

  • Front-end focused approach separates backend and frontend. Developers have full control over front-end templating for custom experiences.

  • User friendly admin panel allows easy content entry for non-technical users. Craft simplifies common CMS tasks for everyday teams.

  • A robust plugin ecosystem provides hundreds of plugins to extend Craft's functionality, reducing dev time.

  • Scalable platform powers small sites up to large enterprise systems with millions of entries.

  • Headless capabilities support decoupled experiences and omni-channel content syndication.

By combining a customisable CMS framework with user-friendly tools, Craft enables developers and content creators to work efficiently together. Teams can build bespoke digital platforms tailored to their needs with Craft's flexibility.

Comparing Content Creation

Ceros Content Authoring

Ceros makes it highly intuitive for anyone to create engaging, interactive visual content experiences. At the core is its robust drag-and-drop editor, optimised for quickly bringing ideas to life.

Users can easily drag in elements like text, images, charts and icons onto the canvas and style them however they like. Animation effects can also be added with a few clicks to make content dynamic. The editor is designed to be user-friendly even for non-designers.

Rich integrations allow data, branding and design resources to be pulled in from tools like Google Slides, Figma and Excel. This gives content authors flexible building blocks to work with.

Together, this allows teams to rapidly prototype and build a wide range of visual content - from presentations and infographics to interactive blogs, without dependency on developers. The drag-and-drop simplicity abstracts away the complexity.

Craft CMS Content Authoring

Craft CMS provides a highly flexible and customisable approach to content authoring. It focuses on front-end focused editing rather than a separate backend.

Authors can directly edit content in the context of the actual site or app design. This improves accuracy when shaping content, as the surrounding layout like images or styling is visible.

Craft offers configurable authoring fields depending on the content model needs. Authors may need to populate familiar inputs like text, images and galleries. Or developers can expose more complex field types for authors.

The level of authoring flexibility is a key advantage of Craft. Content creators aren't limited to predefined templates - they can build out custom editing experiences matched to different content modules.

However, this means some development work is required to define those experiences upfront for content teams. More upfront collaboration is needed compared to the out-of-the-box simplicity of Ceros.

Comparison of Workflows

When comparing content authoring workflows, Ceros provides faster time-to-value with its intuitive drag-and-drop editor. Less technical expertise or training is required to start producing content.

Craft CMS offers greater long-term flexibility but requires more upfront collaboration between developers and content authors. The benefits are contextual authoring and completely custom experiences.

For non-technical users or smaller teams, Ceros offers a simpler learning curve. Its editor is focused on visual interactivity rather than content structure.

For larger teams with more complex content needs, Craft CMS enables broader customization. The learning curve is steeper, as authors must learn the tailor-made editing environments.

In summary, Ceros accelerates ad-hoc creation of interactive visuals using an intuitive editor. Craft CMS is better suited for cross-team collaboration on sustainable content systems with contextual authoring capabilities.

Evaluating Design and Customization

Ceros Design Capabilities

Ceros provides extensive design capabilities to customize visual content while maintaining brand consistency. Templates, style editing tools and brand kits allow teams to produce on-brand content at scale.

Hundreds of professionally designed templates are available covering different formats like presentations, infographics, magazines, and microsites. These can be used as starting points and modified.

The style editor allows fine-grained control over colours, fonts, object styles and more. Element properties like shadows and borders can be adjusted visually. This enables on-the-fly branding and design changes.

For enterprise teams, brand kits encode permitted fonts, colours, logos and design language standards into a template. This allows distributed teams to localize content while adhering to brand guidelines.

Together, these features allow both designers and non-designers to produce polished, high-fidelity visuals that align with brand standards. Consistency can be maintained even with large content volumes.

Craft CMS Design and Branding

In Craft CMS, the frontend template design is fully customizable since it separates from the admin backend. Developers have full control over implementing branding and design systems using common web technologies and frameworks.

Craft's templating language provides native features for applying brand design patterns across all templates. Variables for colours, fonts, logos and more can be defined once and then reused.

Developers can build modular, component-driven templating architecture. Designers can create reusable UI patterns as new components for authors to leverage.

When designing new features, developers can tap into Craft's plugin ecosystem for additional functionality like style guides, design collaboration tools and more.

This makes Craft suitable when the project requires complex, bespoke design systems and pixel-perfect branding across many templates. But it requires upfront development effort.

Comparison of Design Features

Ceros provides powerful design tools for business users through its template editor and style customization features. This allows rapid design iteration and high-fidelity branding without coding.

Craft CMS offers greater design flexibility for developers through its decoupled frontend and templating engine. More design complexity can be achieved by building custom components.

For organizations without large development teams, Ceros simplifies designing professional, on-brand content at scale. The learning curve is lower.

For sizable teams capable of investing development resources upfront, Craft CMS enables finely tuned design systems and pixel-perfect customization. But this requires collaboration between designers and developers.

Ceros prioritizes intuitive design capabilities for business users. Craft CMS focuses on custom developer control for advanced design and branding needs.

Reviewing SEO and Metadata

Ceros SEO Capabilities

Ceros provides built-in SEO capabilities to help drive traffic and conversions for visual content. Metadata like titles, descriptions and tags can be configured for each Ceros project.

Integrations with analytics platforms like Google Analytics and Smartlook allow in-depth tracking of content performance. Teams can check metrics like page views, time on page, clicks and more. These insights help optimize content.

Lead generation forms can also be embedded into Ceros projects to capture visitor data. The platform supports webhooks to push new leads into marketing and sales tools like HubSpot.

While Ceros doesn't control technical SEO factors like site architecture, its metadata tools support better indexing of visual content. Optimization for search and social sharing is simplified for non-technical users.

Craft CMS SEO Features

Craft CMS gives developers complete control over SEO best practices thanks to its frontend focus. This includes fine-grained control over URLs, metadata, markup and more.

Craft allows CMS admins to set custom URLs and titles for all entries in the system. This improves keyword targeting and avoids duplicate content issues.

Developers can build XML sitemaps to improve indexing of new content. Open Graph tags can be implemented to optimize for social sharing on sites like Facebook.

For analytics, Craft enables integration with all major platforms like Google Analytics through plugins. APIs allow analytics events to be tracked from front-end code.

Overall, Craft provides developer-oriented tools to tightly optimize technical SEO factors. But it requires upfront work to implement the right architecture and metadata schema.

Comparison of SEO Functionalities

Ceros simplifies SEO for non-technical users through its metadata management tools, analytics integrations and lead capture abilities. But it has less control over technical factors.

Craft CMS provides greater technical SEO control as developers can fully customize URLs, sitemaps, tags and analytics. But this requires expertise and development effort.

For content marketers and non-technical teams, Ceros delivers an easier path to optimize and track visual content performance. Metadata tools are accessible.

For organizations with development resources, Craft CMS enables fine-grained SEO customization and analytics flexibility. Collaboration is needed to design an optimal architecture.

In summary, Ceros focuses on usability for SEO beginners. Craft CMS caters to advanced developers with greater technical SEO control.

Evaluating Integrations and APIs

Ceros Integrations

Ceros enables seamless connections with an array of marketing, analytics, and sales platforms through integrations. This allows content produced in Ceros to be shared across channels.

For marketing, Ceros integrates with email systems like Mailchimp and Marketo to activate email campaigns. Landing pages built with Ceros can sync to HubSpot. Google Analytics and Heap provide analytics integration.

On the sales side, Ceros connects with systems like Salesforce, Hubspot CRM and Marketo to push lead capture forms into relevant workflows. These powers lead nurturing from Ceros content.

Ceros also offers Zapier integration to connect with thousands of apps for purposes like data syncing, lead management, and project notifications.

These integrations help unify experiences across channels. Content, data and insights flow between Ceros and external systems to align different teams.

Craft CMS APIs and Plugins

Craft CMS provides API and plugin integrations to expand its capabilities. The Craft API allows developers to build custom integrations with external services.

The REST API provides full access to Craft's content, user and asset data models. This allows two-way synchronization for headless implementations connecting frontends.

Craft's plugin store offers over 500 plugins to add new features like ecommerce, localization, SEO tools and more. Plugins extend Craft without additional development.

For analytics, popular plugins are available for platforms like Google Analytics, Matomo and Adobe Analytics. Email marketing integrations with Mailchimp are offered too.

Developers can also build custom integrations using Craft's APIs and frontend templating support. The Craft community enables the sharing of new integrations.

Comparison of Expandability

Ceros simplifies third-party connections for non-technical users through its growing set of marketing, sales and analytics integrations. Craft CMS offers more extensibility for developers through its API and plugins.

Ceros accelerates integration scenarios like lead syncing and email campaign activation for frontline teams. Templated integrations remove the need for coding.

Craft CMS provides deeper customization for developers seeking full control over content APIs and app integration scenarios. But this requires upfront work.

For non-technical teams, Ceros better unifies workflows with its expanding pre-built integrations. Setup is faster and simpler.

For development teams, Craft CMS enables advanced API integrations and custom plugins tailored to project needs. But more work is required.

Ceros streamlines third-party connections for everyday users, while Craft CMS caters to developer customizability.

Analyzing Pricing and Plans

Ceros Pricing

Ceros offers a free plan plus paid subscription plans for individual users and teams. The paid plans unlock additional features, storage and usage allowances.

The free plan allows unlimited use of Ceros to create content with basic features. Watermarks are applied to content. Up to 5 projects can be saved. This is suitable for evaluating Ceros.

The Pro plan at $19 per user/month offers features like 100+ templates, style editing, folders, 50GB storage, priority support and removes watermarks.

The Business plan starting at $49 per user/month adds features like brand kits, style library, advanced animation, version history, 150GB storage and faster exports.

Enterprise packages are also offered including services like onboarding, training and premium support. Volume discounts apply to larger teams.

Overall the paid plans add more premium design capabilities, content controls and collaboration features.

Craft CMS Pricing

Craft CMS pricing follows a licensed-based pricing model with free, Pro and Business plans. Each plan enables using Craft on a certain number of sites.

The free plan allows using Craft on a single site with all features included. This is suitable for evaluating or launching smaller projects.

The Pro plan ($299 per site) enables using Craft on up to 5 sites and unlocks priority email support. This is ideal for agencies managing multiple clients.

The Business plan ($799 per site) allows unlimited Craft sites and adds phone support, expedited fixes and premium plugins. It suits large enterprises.

Additional purchased client licenses can be added to Pro and Business plans if contractors work on the Craft installs.

Overall the paid plans enable more Craft installs and higher support levels. Core features are available in all plans.

Price and Plan Comparison

Ceros follows a per-user subscription model while Craft licenses pricing is per-site. Both offer free trials and paid plans with expanding capabilities.

For smaller teams on a budget, Ceros and Craft entry-level paid plans both offer strong value starting from $19/month. Craft may involve higher startup costs if purchasing developer resources.

For larger enterprises, Ceros scales cost-effectively with team size due to per-user pricing. Craft CMS can better optimize for large portfolios through bundled site licenses.

Ceros plans to focus on content collaboration capabilities like folders, libraries and versioning. In contrast, Craft CMS plans to enable support and installation management for agencies and digital teams.

Ceros simplifies individual access while Craft CMS suits managing multiple sites. Both offer cost-effective capabilities through tiered plans to suit needs.

Reviewing Ease of Use

Ceros Usability

Ceros focuses heavily on usability and has an intuitive drag-and-drop interface for creating visual content. Minimal expertise is required to start designing interactive content.

The editor allows elements like text, charts and icons to be simply dragged onto the canvas and manipulated visually. Animation effects can also be applied without coding through dropdown menus.

Interactive walkthroughs guide new users through core editor features like adding slides, tweaking styles and exporting content. Video tutorials on the Ceros website provide helpful tips for beginners.

Ceros also provides live chat support and prompt email assistance for any usability issues. Customer success managers can provide 1:1 onboarding for larger teams.

Overall, Ceros' drag-and-drop simplicity abstracts away design complexity for non-technical users. Content creators can quickly ramp up and focus on storytelling.

Craft CMS Ease of Use

Craft CMS provides a robust but more developer-focused editing experience. The backend Control Panel interface supports custom content models.

Some learning is required to understand concepts like Entries, Sections and Fields for modelling content structures. Users must know Craft architecture to navigate and create new entries.

The Control Panel is highly customizable by developers, so content editors are often presented with tailored interfaces optimized for their content needs.

Helpful learning material like documentation, videos, tutorials and forums exist. But expect a steeper onboarding curve compared to intuitive interfaces like Ceros.

For non-technical editors, Craft CMS may involve ramp-up time to grasp content modelling principles before efficient authoring.

Comparison of Ease of Use

Ceros provides the most intuitive editing experience for beginners through its visual drag-and-drop editor and templates. Craft CMS has a steeper learning curve.

Ceros simplifies content creation off the bat, with a focus on usability over complexity. Craft CMS offers more features but requires onboarding time.

For individual designers, marketers and non-technical teams, Ceros allows faster productivity with its easy picking up and learning.

For larger teams willing to invest time into custom workflows, Craft CMS enables tailored authoring experiences tuned to content models. But platform training is key.

In summary, Ceros streamlines usability out-of-the-box for beginners, while Craft CMS rewards time investment with controlled flexibility.

Assessing Support and Community

Ceros Support Resources

Ceros provides helpful customer support through various channels including live chat, email, phone, and community forums. Knowledge sharing is encouraged.

The Ceros help centre offers FAQs, getting started guides, step-by-step tutorials, and video overviews for self-help. Common issues are well-documented.

Live chat and email ticketing during business hours provide prompt one-to-one support. Phone assistance is also available for quicker real-time troubleshooting.

Active community forums enable Ceros users to discuss best practices, showcase work, and get peer-to-peer advice on building projects.

Overall, Ceros delivers responsive support through both official and community channels. Multiple resources exist for troubleshooting.

Craft CMS Community and Help

Craft CMS has cultivated an engaged user community and resource portal for support. The forums and Discord channel foster knowledge sharing.

Comprehensive documentation guides cover CMS fundamentals, templating help, development tips, and editor how-tos. Developer references provide API specifics.

The Craft Quest courses offer free video training for both beginning and advanced Craft CMS skills. Extra paid courses provide deeper training.

An entire Craft business ecosystem of developers, agencies and consultants offers professional services worldwide. The community is willing to help newcomers.

Together these resources make onboarding smoother for Craft CMS. Technical help and best practices are freely shared.

Comparison of Support Networks

Both Ceros and Craft CMS nurture engaged user communities while providing official self-help resources and responsive customer support.

Ceros offers more real-time support channels like live chat for quicker troubleshooting turnaround. Craft CMS relies more on asynchronous forums and documentation.

For in-depth training at scale, Craft CMS' learning platform and consultancy ecosystem provide structured learning paths. Ceros focuses on onboarding services.

Ceros' broader user base results in solutions for common issues being easier to find. Craft CMS caters well to developers seeking technical advice.

In summary, both platforms invest in customer success through knowledge sharing and user community building. Ceros simplifies getting started while Craft CMS rewards greater time investment.

Shape April 2022 HR 202
Andy Golpys
- Author

Andy has scaled multiple businesses and is a big believer in Craft CMS as a tool that benefits both Designer, Developer and Client. 

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